As the first Baby Boomers turn 60 and begin transitioning from savers to
recipients of retirement assets, Aviva Life Insurance Company (Aviva)
introduces Aviva For Life, an innovative retirement income solution.
Leveraging the synergy created by combining fixed annuities designed to
provide guaranteed income streams with others aimed at accumulation, Aviva For
Life helps deliver reliable, inflation-adjusted income without investment risk.
The strategy is built on the strong guarantees and features of Aviva's
portfolio of fixed annuities including immediate, tax-deferred and
tax-deferred indexed products.
"The numbers reveal a tremendous need and opportunity," says Kevin McCoy,
Aviva Vice President, Agency Marketing. "For starters, there are about 76
million Boomers approaching retirement age, and overall, some $20 trillion in
retirement savings are at stake. And, according to a recent industry survey,
76% of Boomers have no plan in place to create reliable retirement income. As
we enter this unprecedented distribution era, Aviva For Life addresses the
critical challenge of safely converting retirement assets into retirement
income that will last a lifetime."
Producers marketing the Aviva For Life strategy receive access to a
state-of-the-art web-based retirement income distribution projection at no
charge. The system provides personalized Tracking Reports, which demonstrate
both minimum guaranteed and example-targeted results over a number of
hypothetical scenarios.
In addition, Aviva's producers will gain access to a wide-ranging selection
of innovative sales and marketing tools including a turnkey seminar marketing
program and an educational multimedia presentation designed for consumers.
Producers will also receive personalized websites capable of streaming the
multimedia presentation over the Internet. "The marketing tools we've designed
advance the state-of-the-art in producer marketing capabilities and bring
Internet-based marketing strategies to every Aviva producer," adds McCoy. "As
a result, consumers will be able to learn about Aviva For Life in ways that
maximize convenience without sacrificing the producer's central role."
Aviva developed and is introducing Aviva For Life through its strategic
partnership with Wealth2K, Inc., which provides marketing consulting,
proprietary programs, technology and multimedia tools to financial services
companies. Both Aviva and Wealth2K are founding members of the Retirement
Income Industry Association (RIIA), a national organization focused on meeting
retirement income challenges.
Aviva Life Insurance Company is a subsidiary of London-based Aviva plc.
Aviva plc has roots dating back to 1696 and is one of the 10 largest insurance
groups in the world. One of the fastest-growing U.S. life insurers, Aviva Life
Insurance Company offers a competitive portfolio of fixed life insurance and
annuity products through select independent agents, banks and brokers.
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