Limited Interaction Among Generations in the Workplace Identified as Key Indicator of Coming Skilled Worker Crisis
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There is increasing
debate about the changing economy, shifting workforce demographics and, of course,
over the reality of a future skilled worker shortage. Randstad USA’s annual
2008 World of Work survey, however, uncovers a critical factor that will contribute
to a very real talent shortage. According to Randstad, the four generations of
workers that comprise the U.S. workforce, Gen X, Gen Y, Baby Boomers and Matures,
rarely interact with one another and often do not recognize each other’s
skills or work ethic.
As a result, U.S. businesses risk
a shortage of skilled labor – not because of the lack of manpower in the
wake of retiring Baby Boomers, but because of the limited transfer of knowledge.
In fact, according to the U.S. Census Bureau, Gen Ys in today’s workforce
(79.8 million) outnumber Boomers (78.5 million) who are perceived as retaining
the bulk of working America’s institutional brain trust.
With this pending generational shift
in the workplace, businesses need to focus on building professional relationships
with their employees while developing employees’ skills, something Randstad
calls “employership.” Central to successful employership is encouraging
employee collaboration to achieve company goals, which relies, in part, on employers
recognizing employee value, cultivating mutual respect and generating trust
throughout the organization. Randstad’s 2008 World of Work survey suggests
that companies which maintain an ongoing focus on employership, regardless of
demographic or economic changes that impact the workplace, are better able to
successfully meet employee expectations and achieve business goals.
Generational Divide
Although Boomers and Matures have much to offer Gen Y in regards to knowledge
and experience, 51 percent of Boomers and 66 percent of Matures report little
to no interaction with their Gen Y colleagues. And three of the four generations
say they have little to no interaction with the most experienced workers –
Matures (Gen Y, 71 percent; Gen X, 67 percent; Boomers, 58 percent).
“The workplace is on the verge
of real change,” said Eric Buntin, managing director, marketing and operations
for Randstad USA. “At Randstad, we believe companies that enact a culture
of ‘employership’ can successfully navigate the changing workplace,
regardless of economic and demographic shifts. By focusing on and encouraging
the professional contributions of all employees, employers can help close the
knowledge gap by instituting ways for each generation to recognize their strengths
and value to all colleagues.”
Softening Expectations
Despite being perceived as the overly-demanding generation, Gen Y, along with
all employees, is lowering expectations. Specifically, Gen Y is establishing
more realistic views of the workplace, and their once idealistic job expectations
are maturing. “The declines among Gen Y’s expectations regarding
hard and soft benefits are, on average, more dramatic than among employees as
a whole, perhaps because Gen Y’s expectations started out higher and more
out of reach,” said Buntin. “In fact, Gen X and Boomers are actually
somewhat more interested in soft benefits than younger generations.”
By
KS Date
05-09-2008
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