With the nation's first Baby
Boomers officially turning 60 this year, marketers across the country face
new challenges in reaching this influential and affluent market, whose
importance will only grow over the next 10 to 15 years.
To help marketers understand and address the changing needs of this
once-in-a-lifetime generation BEYOND THE BOOMERS: The Transition Years(TM),
a day-long marketing conference, will convene on October 20, 2006 at the
Hilton Towers Hotel in Chicago.
The conference is directed towards marketers, service providers and
those who need to understand the unique psychology, perceptions, needs,
issues and behaviors of this now 60+ population. In essence, it will offer
astute marketers a crystal ball for the next decade.
Presenters will include such national speakers as luncheon presenter,
Dr. Ajit Kambil (Global Director, Deloitte Research, Deloitte, LLP),
keynoter, Maryellen Molyneaux (President, The Natural Marketing Institute)
Michael Gratz, (Director, AARP Market Intelligence Group), Chuck Nyren
(author of business best-seller, ADVERTISING TO BABY BOOMERS), Vicki Thomas
(author of BANKING ON THE MATURE MARKET), Don Montuori (Editor, Packaged
Facts) and Sharon Ray Alt (Principal of Boomer Groups).
"In terms of economics, Boomers have been the most important generation
since the Founding Fathers," said Dr. Leslie Harris, Managing Partner of
consultancy, Mature Marketing and Research. "They now account for over a
third of US economic activity and everything they have done since their
birth has radically altered the economic and marketing landscapes. It will
be no different as they become what used to be called "senior citizens."
The fee for the full day is $495 ($400 if reserved by 9/15/2006) and
includes breakfast, lunch, and conference kits containing the presentations
and other materials related to the conference theme. For more information
or to register for the conference, visit www.beyondtheboomers.com.
About BEYOND THE BOOMERS: The Transition Years(TM)
BEYOND THE BOOMERS: The Transition Years(TM) has been developed by Dr.
Leslie M. Harris, Managing Partner of Mature Marketing & Research. The
conference is being sponsored by GRAND Magazine, The Natural Marketing
Institute, Packaged Facts, a division of MarketResearch.com, Paramount
Market Publishing, Inc. and SELLING TO SENIORS: The Monthly Report on the
50+ Market.
SOURCE BEYOND THE BOOMERS: The Transition Years
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